How Kraken’s energy flexibility platform is maximizing market reach

Kraken is helping the world’s largest energy companies manage and optimize distributed energy resources (DERs) in real-time and at scale. Their flexibility platform offers end-to-end solutions that help consumers significantly cut down their energy bills, while helping keep the electricity grid stable and affordable.

Kraken does this by connecting and optimizing energy devices, all packaged in a seamless user experience. Here’s how they secure the best coverage in the market – and why they’ve partnered with Enode to help maximize reach.

Challenge: maximizing reach across multiple energy assets

Offering high-quality, reliable connections to an extensive range of DERs – including multiple brands and models – is a key factor for Kraken. This ensures that customers using their platform can reach as many consumers as possible, and offer them best-in-class user experiences.

This may sound simple in theory, but once you consider the ever-growing number of available energy devices across the globe – each with distinct standards and functionality – it’s easy to see that keeping up can be a very time-consuming endeavor.

Solution: partnering for the best possible connectivity

Kraken has therefore sought out different partnerships to ensure the high-quality connectivity they need. This helps Kraken remain at the top of the game, with a world-class technology and product offering.

The Enode integration supports the Kraken flexibility team in operating more efficiently. The Enode platform is now an important part of the Kraken technology stack, unlocking access to multiple asset classes and dozens of device models within a single API.

Result: extensive reach, with an unparalleled user experience

“Partnering with Enode has helped us maximize reach, and offer quality connections to an even greater range of DERs” said Devrim Celal, Chief Marketing & Flexibility Officer, Kraken. “The integration process was smooth, with clear documentation and support from the Enode team.”

Results from Kraken's clients speak for themselves. Octopus Energy's Intelligent Octopus offering, for example, has quickly scaled to over 150 thousand consumers across five countries. Their staggering scale hasn’t compromised on delivering an unparalleled user experience, with market-leading Trustpilot scores in all new geographies and top-of-the-line consumer benefits (such as £500 in annual savings for consumers in the UK).