Integrate Enode without handing over control
Aimee Ruddy, VP of Product, Enode · 3 min read
Your tariffs, your customer relationships and your trading decisions stay yours. We turn them into reliable action across hundreds of thousands of cars, chargers and batteries.
One of the questions I hear most from energy retailers is some version of this: "If we run optimization and flexibility with Enode, how much control do we give up?"
It's the right question to ask, and it’s where we started when we designed the platform.
Keep what makes you unique
When we sat down with retailers early on, one pattern came through clearly. What set one retailer apart from another was always the same set of core decisions: the tariffs, the customer proposition and the way each team thought about trading. These decisions determine which customers you attract and what kind of relationship you build with them.Those are the decisions that win customers and make the business work, and the customer relationship stays with you.
So we set ourselves a simple rule. Anything unique to your business sits with you, and you stay in full control of it.
In practice, you decide what the optimization solves for, and we make sure it happens in every home. You set the tariffs, choose the price signal and decide how much say your customers get through your app. If you want to change any of it tomorrow, you change it through the API. You don’t have to wait for us to ship a release.
Your trading team stays in charge of flexibility
Flexibility works the same way. We tell your trading team how much load can move across your homes in each 15-minute period. What you trade, how you manage your position and which markets you participate in are up to you. You work from the aggregated flexibility shape we provide, and steer it with price signals and volume controls.
We also give you the data to prove the value. We compute several counterfactual curves for every household and work with your team to define the ones that fit your reporting needs, whether that's a grid demand-response program or P&L uplift. We keep tuning the forecast to your trading strategy and break it down along the dimensions that matter to you, such as tariff type or household asset mix, to keep value leakage to a minimum. In short, you can mark our homework.
Execution on real devices is what we’re built for
Try telling an asset-backed trading team that, at any moment, part of their portfolio might disconnect and drive away. Then tell them a batch of new assets they've never seen has just come online, and ask if they'd trade on it. That's the everyday reality of residential flexibility, and it’s the problem we’ve spent years solving.
Enode connects more than 700,000 devices across over a thousand models from hundreds of brands. Working this closely with vehicle, charger and battery manufacturers has taught us how their devices really behave. Some cars charge at only part of the rate you request. Some need waking up before their battery level can be trusted. Manufacturers limit how often you can send commands, and a firmware update can change how a device responds without warning.
We measure all of this, for every model we connect, and build it into the plan before a single command goes out. If a command fails, we retry and find another way to reach the device, and we let you know. If that doesn’t work, we adapt the plan and use another device to deliver the volume. If a manufacturer has an outage or planned maintenance, those homes come out of your flexibility forecast, so you never commit volume you can't deliver. We see how so many devices actually behave, every day, so our forecasts get sharper as the network grows.
New models, firmware versions and device types keep arriving. We carry that integration work across every brand, so your engineers don’t have to.
Better for your customers, better for your business
You bring the strategy and we handle execution on real devices. When those two pieces fit together, your customers notice. Their car was charged by 7am, it cost less than yesterday, and they didn't have to think about it. That's the experience that keeps customers with you, and gets them recommending you to others.
For your business, the numbers add up. Customers stay longer, new ones sign up, and you capture the price spread by shifting energy into cheaper hours. The margin you planned for is the margin you get.. The flexibility you trade is flexibility you can deliver. Adding a new brand or device category doesn't mean a new project for your engineers. Your team spends time on what sets you apart and makes customers choose you in the first place.
That's the balance we set out to build. You own the strategy. We make it work in the home.