EnBW x Enode: Making home energy management simple for every household
Home energy is changing fast. As the economy electrifies, rising electricity demand from EVs, heat pumps and other connected devices, puts more pressure on the grid. At the same time, these devices are increasingly smart and controllable. This creates an opportunity to balance demand through flexibility, if energy use can be shifted at the right times without burdening consumers.
As Germany’s third-largest energy company, EnBW is uniquely positioned to shape how households interact with energy. Serving around 5.5 million customers in a market where one in six households generates its own solar power and one in ten owns an EV - with adoption continuing to rise - EnBW recognised the need for a more unified way to manage energy across the home and mobility.
EnBW set out to simplify energy by focusing on four core capabilities: seamless connectivity, clear visualization, intelligent optimization and control when it’s needed. That vision comes to life in EnBW Mavi, EnBW’s home energy experience that brings e-mobility both at home and away from home, local consumption and generation, and cost transparency together in one place. The guiding principle is simple: provide customers with full transparency and control over their energy consumption, as simply for them as possible.
We spoke with the EnBW team about how they built EnBW Mavi, why interoperability is essential as electrification scales and how Enode helps EnBW expand coverage across users and devices.
A user experience designed to reduce complexity
EnBW Mavi is designed so households don’t have to keep track of tariffs, device behaviour, or grid dynamics by themselves to make good energy decisions. Instead, customers see what matters: when they charged their electric vehicles (EVs), at what cost, and the savings generated by an optimization that runs automatically and quietly in the background.
“We want an energy experience that adapts to how people actually live,” says Ingo Mauser, Project Co-Lead for Home Energy Management at EnBW. “Enode helps us bring our vision of a cloud-based home energy management system to life by accelerating the development of EnBW Mavi and handling the complexity of device connectivity, so we can focus on delivering an excellent user experience for our customers.”
To support this at scale, EnBW needed a way to connect a growing and diverse set of EVs, home chargers and inverters without building individual integrations. Enode provides that foundation through a single manufacturer-agnostic integration layer.
EnBW estimates that Enode’s API platform currently enables access to approximately 75% of the German EV market via the various OEM APIs for optimization, with the remaining coverage expected to be captured as support for home chargers is rolled out. This allows EnBW to innovate faster, reduce engineering overhead and maintain a consistent experience as new devices enter the market.
Smart charging with prices and solar generation
A core differentiator of EnBW Mavi is how it coordinates mobility and home energy to help users manage costs.
EV drivers can see when they charged, what it costs and how shifting charging times could impact their bill. For households on dynamic tariffs, charging can automatically align with lower-priced hours.
For homes with solar panels, EnBW Mavi enables EV charging aligned with expected solar production, increasing self-consumption and reducing reliance on the grid. By coordinating charging with both dynamic prices and solar generation, EnBW sees strong potential for meaningful savings, with early estimates of around 18% or €215 per year for a typical household of four.
User-centric integration of charging at home and away from home
EnBW mobility+ adds another important layer. By connecting the e-mobility services of EnBW mobility+ to the cloud-based HEMS, EnBW brings home and public charging together into a single, consolidated view, including charging outside EnBW’s own public charging infrastructure.
“This unified visualization removes fragmentation and meets the needs of our customers,” says Ingo Lemmer, Project Co-Lead Home Energy Management at EnBW. “All available information regarding charging at home and on the road is visible in one place, giving our customers a complete view of their energy use and costs, no matter what brand they drive, further simplifying how energy is understood and managed.”
Scaling value for users, OEMs and EnBW
The collaboration between EnBW and Enode reduces complexity not only for customers but also across the entire value chain.
Users benefit from a consistent, intuitive experience across charging contexts and devices. OEMs gain access to an interoperable ecosystem that enhances product value without additional integration effort. For EnBW, Enode removes the need to build and maintain dozens of individual integrations.
Enode significantly broadens the range of EVs and other energy devices EnBW can support without added integration effort.
“We want to help more people participate in the energy transition in the simplest and most customer-friendly way possible, offering them immediate benefits,” says Volker Bloch, SVP for Sales, Marketing, Digital Services and Operations at EnBW. “Our collaboration with Enode enables us to scale across devices and manufacturers and to prepare households for future flexibility services as they mature.”
Building toward a connected, flexible energy system
As electrification accelerates, EnBW is shaping what home and mobility energy will look like in practice. EnBW Mavi gives users transparency and control across charging, consumption, and costs. Enode provides the interoperability needed to scale this experience across devices, OEMs, and markets.
